CyberDERM- The Sunscreen Company TM: Serums that go Plump…

Here at CyberDERM, we’re in the lab like mad Chemistry majors testing our latest product in the pipeline…a serum. Our loyal fans have been asking for one for a while since we all appreciate a little extra hydration. We wanted to take it to the next level though and do something that has an instantaneous kick to it. Our vision was that you could be getting ready for date night and pow- our serum gives you great looking skin and a little je-ne-sais-plump. We also wanted people to be able to use it for long term anti-aging benefits too, but some short term visible effects also give you extra incentive.

Turns out, that is harder to do than you would think. At first, we looked into light-refracting crystals that give the optical illusion of blurring wrinkles. We also investigated an active that claimed to bind water from the surrounding air and draw it into the skin. Turns out that active just reacted to the water in the product and did nothing once it got to the skin and the crystals have been done and lack the wow-factor. So back to the drawing board….

We then stumbled on this little magic mushroom- not that kind, we swear! This one is called the Silver Ear mushroom and it is meant to be a natural form of hyaluronic acid (again, not that kind of acid). Hyaluronic acid is what we all have naturally in our skin and is also contained in certain types of dermal fillers like Juvederm and Restylane. It naturally binds 1000x its weight in water, which is why it is a natural plumper. It’s natural, it’s effective…we’ve considered naming the product Magic Mushroom because it is such an ingenious little ingredient but that probably will not fly from a marketing point of view. If you come into the store once its launched though, and give us a little wink when you ask for it, we’ll know what you are talking about.

We then added a healthy dose of two other natural extracts, one a form of Irish moss and the other a pretty flower called portulaca. The Irish moss gives you long-term hydration that you really do continue to feel long after you’ve applied it to your skin. The portulaca gives you a nice tightening effect. If only you could walk through fields of mushrooms and natural flora and get the same effect!

Well, we did the heavy-picking and so far are pretty pleased with our initial testing. We’ve had 12+ willing volunteers and we keep gaping at how good the results are with the pictures taken. I have to admit I couldn’t wait to be the first one to try it once we finalized this latest version. Here are my pics of my lips where I applied it (taken on my Blackberry so not a perfect comparison, our medical photographer would not approve!)- you really can see some instant plumping. It looks like I had just gotten fillers injected and was a little swollen. Since then, I’ve been using it twice daily and I’ve been really happy with how healthy my skin looks. People with mature skin have shown the greatest improvement with their wrinkles actually looking distinctly blurred.

We are just waiting on some final testing to make sure we are good to go. We plan on launching it in the spring- which is fitting, what with the beautiful bounty of flora that it contains. We are still throwing around names for it (other than Magic Mushroom, which has already been vetoed). Throw any suggestions our way- we need help! We’ll let you know the launch date too once it is confirmed so you can try it for yourself.